Instagram a top rated social media marketing platform for digital marketing agency. Instagram is populated with about 2 Billion of active users. They spend around 2-3 hours on social media. You have seen that many companies market their products online via different ways of digital marketing. Like blog and vlogs, links, pages, posts and videos and mainly the advertisement campaign is everywhere on social media marketing.
You probably gone through the post and if you read the caption. At some point there is “link to bio” tap to learn more. Linking is the best option most of the companies used as a marketing tool. There are some drawbacks of everything, Instagram has a limit for the clickable links.
Many people think that the only way to attract more followers is to produce high-quality, captivating content on a consistent basis. However, there’s also a case for reaching out in person and driving traffic from other avenues like Instagram feed and hashtags.
How to get followers on Instagram?
It is no secret that organic reach on social media platforms is declining. This is especially true for Instagram, where the algorithm favors content from accounts that users are already engaged with. That being said, it is still possible to grow your account organically, but it takes a bit of effort and patience.
Here are some tips for how to get followers on Instagram:
- Use relevant hashtags
Hashtags are a great way to make your content discoverable to new audiences. When choosing hashtags, be sure to use ones that are relevant to your niche or industry. Additionally, try to mix up the hashtags you use so that you’re not always using the same ones over and over again.
- Post engaging content
Content is still king when it comes to social media. If you want people to follow your account, be sure to post interesting and engaging content that will resonate with your target audience. Quality trumps quantity here – it’s better to post fewer pieces of high-quality content than a bunch of mediocre posts.
- Utilize stories and live video
Instagram Stories and live video are both incredibly popular features right now, so be sure to make use of them! These formats are perfect for giving your followers a behind-the-scenes look at your brand or product, or for simply sharing quick updates or tidbits of information in an engaging way.
Influencer marketing
As a business, you know that one of the best ways to drive traffic to your Instagram is by utilizing influencer marketing. After all, social media users are constantly looking for recommendations from those they trust – and if you can get your products in front of an influencer with a sizable following, you could see a major spike in traffic (and sales) from Instagram users who trust the influencer’s opinion.
But how do you go about finding relevant influencers to partner with? And once you’ve found them, how do you make sure that your Campaign is successful?
- Use hashtags to find relevant influencers.
If you want to find relevant influencers to partner with, one of the easiest ways is to simply search for popular hashtags related to your industry or niche. For example, if you sell beauty products, you might search for #BeautyBlogger or #SkincareAddict. Once you find a few promising accounts, take a look at their follower counts and see if they would be a good fit for your Campaign.
- Utilize social listening tools.
In addition to manually searching for relevant hashtags, you can also use social listening tools like Hootsuite Insights or Mention to track online conversations related to your brand or industry. This way, you can quickly identify any potential influencers who.
Users are now so much rely on social media that they want easy and fast service. Users can click the link and directly land on the post. But non-user can not open the link. There are number of features which we will point here, stay connected.
Linking
Link in bio is the well-known strategy used by companies. People have a certain amount of attention span in this era of digital marketing. Your strategy must be effective as possible to convert the users into paying clients.
Utilizing every link and have a one tool for manage all is the best to optimize the linking process. Active links are essential for the business to boost. The Instagram link to bio is the real technique. You can get a multiple URL’s by one link is great.
URL.bio is the free toll you can used it for numbers of platforms as well. It is just more than easy by these kind of technologies.
Linkin.bio is a pro version while Linkin.bio lite is another free tool for the URL’s creation. It offer customized buttons as well and features. Like images, post and share, according to the user.
Influencers Marketing
Signing a contract with well-known influencers will increase the traffic to the Instagram. The use of affiliate marketing is rising and gain popularity in digital media. Most of the influencers work on affiliate marketing. It is the best known strategy to gain a followers and also company’s revenue.
Majorly, influencers influence the users to buy the product from the company they are affiliated. They talk positively about the company and try to make more customers. Making an affiliate marketing plan is not a heavier task and does not consume a lot of energy. You just need to make a customized link and provide to the influencers accordingly.
This is why you need to work on an Instagram tool and create links through it. Then using these links by the influencer for their followers. To increase the traffic toward the business services.
Direct Selling
If you want to sell the products directly to the users on social media it is also possible. You own a business and wants to promote your business products through Instagram there is also a way to e-commerce or shopify.
BrainSol Technologies, digital marketing agency have a sound knowledge about Instagram selling with direct checkout.
Firstly you have to create a web page or use meta business manager or e-commerce platforms can do the same and then link it to Instagram. After this, you have to create a business account on Instagram and follow the instruction for submission of online shop.
Instagram link in bio have also a smart feature, link to individual posts. You are now able to click the post of your choice. You can buy the product or sell the product easily.
Website access
It is most popular way of interact the user with your business activities. Having an Instagram URL on the website is efficient for the business to take over the competitive one. Mostly, people visit the web page more frequently, create a banner of your activity on Instagram and post the banner on web page. This will also increase the traffic to your Instagram account.
Give away and freebies offer is one of the interesting fact. It convert the user into customer then client. FAQ’s and blogging having a link to Instagram profile is also a good chance.
Blogging
Blogging is common now a days, everyone is eager to getting an information about what’s going worldwide. Your content creation for a specific group of audience will make better sales. The company will strike a good and organic traffic towards different accounts. Different domains have different requirements write according to your target users.
Having a URL for Instagram account have a great impact on user and they will notify your account as well. You can keep posting stories with link on different social media platforms. Linking the clog with the Instagram business profile will leads to increase in number of followers. Blogging have its own features which attract the readers to explore more.
Close up
Although Instagram is widely used social media marketing platform. Have a number of users using it day and night. In this article, different ways of driving a traffic to Instagram have been discussed. Different Instagram tools are used for getting a URL’s which is beneficial in many ways. Online shopping is also a plus point in Instagram which catch the user attention. Blogging, website, pages, vlogging, linking, direct selling all can be used to drive a traffic to Instagram.
BrainSol Technologies is a digital marketing agency having a proficiency in boosting the Instagram account and improve the selling process.
