When it comes to fast food packaging it is extremely important to pick the best color scheme for your theme. It should match the theme of your restaurant and logo but it goes much deeper than that.
Psychology studies have found that certain colors work better to represent different emotions and traits. For example, green is seen as healthy, and yellow is seen as high energy. These color choices are very important when deciding the color schemes for your custom-printed fast food boxes.
Here is a guide to making sure your company’s custom fast food packaging represents your food the right way.
The Psychology Behind Color
The human reaction to colors and hues is involuntary as psychology studies have found. Different colors have different effects on people and influence how they react to your packaging visuals. Here are how some more popular colors will affect your custom fast food boxes and how you should apply them.
White
The color white is known for its elegance and simplicity. It’s usually used to show how safe, traditional, and minimalistic a product is. This works well for high-end and fine dining restaurants as they don’t want abrasive colors on their packaging, however, white is not a good option for your custom fast food boxes as it isn’t flashy or exciting.
Black
The color black is known for inducing a sense of strength, power, and authority. It can also be used in combination with almost any color. For a fast food restaurant, this color is rarely used. However, this does not mean it cannot be used at all. Black custom fast food boxes can be used for more intense foods, for example, black packaging can be used to indicate a high level of spice.
Blue
The color blue is used for instilling a feeling of tranquility in your customers. Although not used often for food, blue can be used in conjunction with colors like yellow and red to provide a contrast. It is mostly used for beverage packaging, especially cold drinks.
Red
Red is arguably the most intense color that you can use. It instills a feeling of excitement and passion in your customers. Red is the most popular color for fast food packaging. It brings out a sense of excitement in your customers, which is exactly the reaction that you want. It makes your packaging memorable, especially when used in conjunction with other colors.
Red can be used with yellow to make your custom fast food boxes all the more intense or it can be used with white to tone it down and offer a classy yet intense look for your brand. For a fast food brand, red is a great color to add to your packaging boxes.
Green
Green packaging is by far the best for eco-friendly and healthy food options. If your brand has introduced any healthy eating options as part of the menu, green is the way to go.
Green packaging invokes a feeling of trust from your customers. When using Kraft boxes, green looks fantastic when coupled with the natural brown color of eco-friendly boxes. Green custom fast food packaging help get your products a vote of confidence from your consumers.
Orange
Orange is a particularly difficult color to work with but can do wonders when used right. The color portrays friendliness and exploration so in theory can work well for custom fast food boxes. However, it is difficult to use orange with other colors and this makes it tough to use as by itself orange might be too abrasive of a color for consumers.
Yellow
In contrast to orange, yellow is the perfect color to use for custom fast food packaging. The color signifies fun, optimism, and energy, all of which are traits that you should associate with your fast food brand. Yellow packaging looks innovative and exciting, making it highly appealing to younger audiences.
You can easily place an order for your custom fast food boxes at Global Custom Packaging, where we will provide you with innovative designs and all of the above-mentioned colors. Not only that, you can also get help from one of our design professionals to get exclusive tips on how you should be planning your packaging styles and color schemes.
Head over to globalcustompackaging.com now and get a free quote for your packaging needs!
