The community manager is responsible for managing and building the online community, managing brand identity, and creating and maintaining lasting relationships with customers and fans via the Internet.
What does it mean to be a community manager? Who can be a Community Manager?
Contrary to popular belief, the job of community manager (CM) or head of an internet community is complex and requires multiple skills. These skills can be acquired on your own, or you can take a training program for community managers to speed up the process. However, it is likely that your profile will not be suitable for the position. If you are serious about becoming a professional community manager, you will need to prepare well.
A good entry profile for becoming a professional community manager is someone who likes social media, has a lot of empathy, creativity, and ingenuity, and can establish relationships online. All this knowledge must be complemented by:
- Strategy Design
- Management of the community
- Evaluation and management processes and projects
- crisis management
- Support for Customers
- Tools 2.0
- Copywriting
- Web analytics, and many other
Experience and a degree are required for Community Managers
You will need to have the essential skills and competencies required for this role, as well as experience in the daily operations of the Community Manager. Your personal brand is the best way to get experience in this field.
Don’t be discouraged by this thought. If you want to become a community manager, you can create a profile and build your personal brand.
Interviewers will ask for your credentials. If you can show that you have good practice with your personal profile and are more than half way through, it is a sign of your talent and proof of your abilities. Many companies need the extra help of a social network expert to add value to their staff. They are offering the office as well as permanent work from home jobs opportunities for the community manager roles.
What are the 10 essential skills of a Community Manager Roles?
A community manager is a real profession. It is easy to mistakenly think of a facebook or twitter manager as a community manager. A community is a manager that will control the voice of the company online and establish the brand’s 2nd identity. This task is complex and requires technical and training knowledge.
- Strategy and planning
- Content Editing: Blogging
- Lean Change Management
- Inbound Marketing, SEO & Social CRM
- Tools for community managers
- Cool hunting and content curation
- Storytelling and Transmedia Narrative
- Community Dynamizer
- Monitoring and active listening
- Measuring and reporting
What are the skills of a community manager Roles?
Empathy and communication
These are two essential elements for a social media expert. Because the main purpose of a social media expert is to manage an online community that includes users, it is essential to have excellent online communication skills. Writing is also essential for both publishing copy for the RRSS as well as creating posts on corporate blogs.
Empathy is the second essential characteristic of this profession. Empathy is a key characteristic of social networks. He must be able to empathize with his followers and put himself in their shoes.
Learn how to moderate
Companies will also look for moderation when hiring a Community Manager. A negative and impatient profile can cause serious damage to a brand when it comes to user criticism. Conflict should not be escalated: The Community Manager is another worker in the company who must solve clients’ problems.
Dedication
It is highly valued that the Community Manager dedicates their entire self to the project. Every threat, no matter how severe, must be managed by the Community Manager. This is perhaps the most difficult part of the job: A Community Manager should not be able to disconnect completely from work.
7 Essential Skills for a Community Manager Roles
- Communication skills
- Empathy in large quantities
- problem solver
- Writing at a high level
- Mediator and emotional balance
- Total involvement and commitment to brand
- Passionate about social media
The Community Manager’s main functions roles
1. Content creation and planning
This professional content writing jobs and a community manager is also responsible for creating quality and attractive content. The community manager does not only create and write content for social media networks. This professional also manages the company’s blog.
2. Knowledge of programming tools
The social media expert must also decide when the best time is to post content. It has tools that will indicate the best time to post content. You can also schedule content publication. Content will be published at the most popular hours. Although we will be publishing content during these times, we will also publish in other time slots. This is because we won’t be able reach all our target audience otherwise.
3. Monitor and measure
In order to be the eyes and ears of the company online, the community manager must also monitor the news and publications in his sector. This helps to spot potential threats and opportunities in real time. It also helps identify the most relevant content from the sector and competitors. Self-promotion is not something users like, but content that provides value to them is. This is why the community manager must offer content that promotes publications from other companies.
4. Knowledge of the target audience
It is crucial that the Community Manager understands his target audience. This includes not only their current fans but also potential fans. This will allow you to create a strategy and decide which actions will bring you the most success with your target audience.
5. Interact with users to build loyal relationships
The Community Manager’s role is not only to build relationships with fans but also to encourage them to participate. It is essential that you can put yourself in the shoes and perspective of our users. They aren’t using social media to purchase our products but rather to have fun. The key to community managers’ success is becoming friends with users to turn them into clients.
Read more : Managing a Remote Team
6. Avoid negative comments and reputation crises
We will now discuss the most difficult function of the community manager: standing up for the company during an online reputation crisis. The community manager does not necessarily have to fail, but it could be a poor comment made by a manager, or a product defect. However, the answer doesn’t have to come from him. It can be provided by the top echelons.
7. Get conversions
As you can see, being a great Community Manager requires the ability to plan, prepare, and execute strategies. It is important to anticipate and plan for every action.
Finally, all functions should have the ultimate goal to achieve the greatest number of conversions. Conversions may be multiple and not all have to result in a sale. One example of a conversion is to increase affiliates for the brand.
