Social Media Marketing has caught on with a bang around the world. This follows the massive popularity of social media on the internet and the huge following of folks on sites like MySpace, FaceBook, YouTube, Del.icio.us, Digg, and other emerging channels. Surely, it is not advisable to simply sit back and just watch. The message is clear for businesses online that if they want to succeed, it has become an absolute necessity to link up with the social fabric of the internet and talk directly to the folks behind this great social online upheaval around the world.
Besides the traditional means of marketing on the internet like SEO and PPC, the new wave of marketing on the internet is through this type of marketing. Online business owners like Yahoo Store merchants now have a tremendous opportunity waiting in front of them social media panel in the form of word of mouth marketing through social media. So, rather than pumping your money in traditional marketing methods and expecting ROI, the easier way for promotion is through SMM and one can simply wait for the message to spread by word of mouth.
There are also other ways to drive traffic to your Store with the help of SMM Techniques. Rather than depending upon Google for obtaining top rankings, and indirectly trying to place your products at the top of consumers’ minds, the best way is to strategically tap social media networks where your store audience hangs out a great deal. Rather than interrupting your target audience and gaining their attention, this method is about improving your visibility and gaining your core audience’s trust.
Having built a reputation amongst people who understand your subject in detail, the ultimate aim is to make them your followers so that they go and bring more customers to your store. Thus by improving your visibility at selected social media locations on the internet, the right way forward is to turn their credibility and trust they repose in you into profits by delivering them your store products and services to their expectations.
So if you’ve got to really make your Yahoo Store a success on the internet through social media marketing, the best way forward is to be sure about its visibility in the right places and make it credible with the help of acceptable business practices. The profitability and success of your store through SMM will automatically follow through.
In my company I work within the SMM team and I would like to share with you some of our teams experiences in undertaking Social Media Marketing. I work as part of this team and last month was responsible for a project where we had to build ‘buzz’ and promote a collection of cartoon characters within some social networks.
Here are some tips that helped me and you find some of these useful when next time you run a SMM (social media marketing) campaign.
1. Build a strong team
Like when you work on other campaigns, you need an excellent and strong team, no matter how many members there are, to support you and to work with you for the ultimate goal. Everyone needs to have a clear understanding of the goals and outcomes – know the role/responsibilities of each person in the team.
2. Choose the right platform
As the objectives and goals change, the platform you choose to help manage the campaign must be flexible and able to report the right metrics. In addition to a brand promotion, you need to identify where your target audience can be found so you can target these people. Therefore you need to be able to identify where your target audience spends time; SNS, BBS, Micro-blogging etc.
